Launching A-GAME Active Globally with Shopify Markets:
In 2023, A-GAME sought to launch internationally with expansion into the US, UK, and German markets.
A-GAME, is a new high-performance technical activewear brand. With products catering across various disciplines, including training, running, boxing and yoga.
Developing a Website Aligned with Brand Aesthetic:
Our development team was tasked with building the brand’s global presence using Shopify Markets. This allowed us to tailor regional storefronts, adjusting for local currencies, taxes, and pricing. A standout feature of the website was the custom “gift with purchase” functionality, designed to increase customer engagement and improve conversion rates.
What is Shopify Markets?
Shopify Markets is a powerful e-commerce solution designed for businesses looking to expand globally. It allows merchants to manage multiple international storefronts from a single Shopify account.
Developing a Website Aligned with Brand Aesthetic:
Our development team was tasked with building the brand’s global presence using Shopify Markets. This allowed us to tailor regional storefronts, adjusting for local currencies, taxes, and pricing. A standout feature of the website was the custom “gift with purchase” functionality, designed to increase customer engagement and improve conversion rates.
What is Shopify Markets?
Shopify Markets is a powerful e-commerce solution designed for businesses looking to expand globally. It allows merchants to manage multiple international storefronts from a single Shopify account.
Warehousing & Logistics:
We established 3PL warehousing in the US, UK, and Germany, optimising shipping times and overcoming the challenges of delivery delays and high fees. By strategically managing international logistics, we ensured smooth operations and a positive customer experience across regions.
We established 3PL warehousing in the US, UK, and Germany, optimising shipping times and overcoming the challenges of delivery delays and high fees. By strategically managing international logistics, we ensured smooth operations and a positive customer experience across regions.
Digital Marketing & Email Campaigns:
Beyond website development, we managed A-GAME’s PPC, SEO, Email and paid media campaign launch, collaborating closely with agencies to ensure alignment with the brand's vision. The primary focus was the US market, with a brand awareness campaign centered around YouTube videos, driving recognition ahead of the 2024 Olympics.
Beyond website development, we managed A-GAME’s PPC, SEO, Email and paid media campaign launch, collaborating closely with agencies to ensure alignment with the brand's vision. The primary focus was the US market, with a brand awareness campaign centered around YouTube videos, driving recognition ahead of the 2024 Olympics.
On-Time Delivery, Within Budget:
Despite tight deadlines, our team delivered the project on time and within budget, successfully launching the site before the 2024 Olympics. We managed every aspect of the development process, from the website build to logistics and marketing coordination, ensuring a global launch that met the brand’s high standards.
Despite tight deadlines, our team delivered the project on time and within budget, successfully launching the site before the 2024 Olympics. We managed every aspect of the development process, from the website build to logistics and marketing coordination, ensuring a global launch that met the brand’s high standards.
Outcome:
The successful launch solidified A-GAME Active’s international presence, with Shopify Markets providing the scalability and flexibility needed for future growth. The brand is now well-positioned for ongoing success across its key markets.
The successful launch solidified A-GAME Active’s international presence, with Shopify Markets providing the scalability and flexibility needed for future growth. The brand is now well-positioned for ongoing success across its key markets.
