LiveWell - A Haven for Crystal Lovers and Coffee Drinkers.
LiveWell is a unique retail store and cafe that offers a wide range of natural beauty, environmentally friendly, and spiritually-balanced products, including artisan necklaces, bracelets, and rings, crystal fragrances, and homewares. In addition to the retail offerings, LiveWell also has a busy program of classes and workshops in its on-site studio, with a focus on current well-being trends and alternative classes such as power vinyasa yoga, capoeira, and sound healing.
OBJECTIVES:
To increase brand awareness and drive sales for the retail side of the business.
OBJECTIVES:
To increase brand awareness and drive sales for the retail side of the business.
To establish a community of constant growth in lifestyle and mental health.
To promote the new yoga studio and increase attendance for classes.
WHAT WE DID:
Launched a TikTok channel to reach a wider audience and increase brand awareness.
WHAT WE DID:
Launched a TikTok channel to reach a wider audience and increase brand awareness.
Set up new ads and audiences across paid channels, focusing on targeting crystal and wellness enthusiasts.
Identifying which products were popular among first-time customers and incorporating more of that product into communications.
Up-skilled the team on reporting, specifically identifying new product buys, inventory sell-through and sale strategy.
Reporting on industry trends and looking at competitors to stay ahead of the market.
Brainstorming sessions with the team focused on building a community of constant growth in lifestyle, mental health, etc. instead of just product pushes.
Optimizing Klaviyo emails and conducting A/B testing.
Introduced new Shopify apps, such as push notifications, to increase customer engagement.
Set up SMS functionality for Payday text to remind customers of sales.
Launched a new yoga studio and set up ads for classes to increase attendance.
Writing press releases to keep local press interested in store and studio events.
RESULTS:
Increased brand awareness and drove sales for the retail side of the business.
RESULTS:
Increased brand awareness and drove sales for the retail side of the business.
Established a community of constant growth in lifestyle and mental health.
Promoted the new yoga studio and increase attendance for classes.
By understanding customer preferences and preferences, we were able to increase the sales of popular products such as rose quartz items.
Increased customer engagement and retention through SMS and push notifications.
Generated positive press coverage for the store and studio events - click here.
Through a strategic focus on building a community and promoting current wellness trends, LiveWell was able to increase brand awareness and drive sales for the retail side of the business. Utilizing a range of digital marketing tools and techniques, such as TikTok, paid advertising, and email marketing, helped to increase customer engagement and retention. The launch of the new yoga studio also helped to promote the brand and increase attendance for classes. Overall, the campaign was successful in establishing LiveWell as a haven for crystal lovers and coffee drinkers alike, while also encouraging people to remember the importance of self-care and a sustainable lifestyle.
