Dancing Leopard is a fashion brand founded in 2009, with a mission to create colourful and vibrant clothes that make people feel good. The brand has a strong presence in the UK and Ibiza. The brand is known for its statement prints, timeless designs, and eco-concsious production process.
In 2022, Modernity Marketing was brought on board to develop and execute a paid social media advertising strategy to drive revenue for Dancing Leopard. The brand had relied heavily on retargeting and wanted to reach new customers whilst maintaining a target return on ad spend over £5 : £1. Our approach focused on identifying the optimal platforms and ad formats for the brand's specific business, consistently testing and refining our efforts to maximise ROAS.
WHAT WE DID:
Utilised a combination of social media platforms including LinkedIn, Meta, Pinterest, and Twitter.
WHAT WE DID:
Utilised a combination of social media platforms including LinkedIn, Meta, Pinterest, and Twitter.
Launched and tested new channels and ads to optimise performance, such as TikTok.
Launched a full-funnel ad strategy incorporating the customer's awareness stage, consideration stage, conversion stage and retargeting.
Worked closely with the marketing director to understand the brand's needs and priorities to reach the target audience.
Shared expertise and insights on marketing trends and best practices.
Provided regular reports and analyses on the effectiveness of campaigns.
RESULTS:
Achieved an impressive £7:1 return on ad spend (ROAS) on average.
RESULTS:
Achieved an impressive £7:1 return on ad spend (ROAS) on average.
Generated an average of £105k in revenue per month with a monthly spend of £15k.
Reactively navigated the brands social media advertisements to minimise the impact of warehouse move.
Increased the bottom line for Dancing Leopard.
RECOMMENDATION:
"Working with Modernity Marketing and Michael was an absolute pleasure. Mike was great to have as part of our extended team, continually sharing ideas for improvement across the breadth of the business, never solely focusing on paid social. Mike implemented a full 360 social channel approach - managing a multitude of content, messaging, and formatting. Mike stayed extremely reactive during an important warehouse move, which helped its smooth integration significantly. His expertise and collaborative approach made it a harmonious working relationship.”
Rosie Middleton, Marketing Director, Dancing Leopard.
RECOMMENDATION:
"Working with Modernity Marketing and Michael was an absolute pleasure. Mike was great to have as part of our extended team, continually sharing ideas for improvement across the breadth of the business, never solely focusing on paid social. Mike implemented a full 360 social channel approach - managing a multitude of content, messaging, and formatting. Mike stayed extremely reactive during an important warehouse move, which helped its smooth integration significantly. His expertise and collaborative approach made it a harmonious working relationship.”
Rosie Middleton, Marketing Director, Dancing Leopard.
